• Overview of the fundamentals of effective email communications.
   
  The role e-mail plays in building and/or
  destroying relationships. How to recognize and be aware of which is happening with your communications!
   
  Why  E-mail is a powerful tool.
  How E-mail is a powerful tool. 
   
  The "who" and "when" of effective email communications.
   
  Knowing "WHY" you are communicating.

• Developing Your Communication Strategy 
  Via a series of questions you first:
  
  Identify who you talk to, want to talk to, need to talk to and why!
  
  Once that is accomplished, with the assistance of interactive group discussion you learn how to devise a conversational plan of action for building strong relationships with those identified above. You will:
  
  Create a strategy of dialogues ...
  Where are you now? 
  Where do you want to go?
  What conversations will get you there?
  
  Now the platform is set!  It's time to apply the
  secrets for basic e-mail communication success!
   
  E-Mail Communications provide a very private one-on-one moment with your client. The secrets of e-mail success lie within maximizing this private moment for the purposes of having your message received and read, building rapport, trust and loyalty as well as cementing your company branding, identity and culture.
   
  Off we go to the rest of the agenda, remembering always that:
   
  Small "details" ... can and do achieve BIG "results!"
   
  
  
• Privacy vs. Harassment
  The definition of privacy and how it can be violated. Do you know the difference?
  Building a platform of "mutual trust".
  
  
• Creating and Using E-Mail Lists
  What constitutes a list ...when to start a list.
  How to "talk" to lists.... keeping it personal and one-to one, is this possible?
  
  
  
• How To Ask For The E-Mail Address
  It all begins here! Quality not quantity.
  Know why the individual would want to talk to you!
  
  You will leave with several "ready-made" made ways to comfortably ask for one's E-Mail address.
  
  
• Creating The Subject Line
  Will your E-Mail get opened ... how do you get that done?
  
  You will leave knowing how to make your subject line stand out in the inbox....and be a welcomed sight!
  
  
  
  
• Sending The E-Mail Everyone Wants 
  To Receive, Read & Respond To!
  
  How to develop & write  the message.
  How to present the message.
  
  A crucial component of your success. 
  You will learn a simple and accurate way to create a message that is welcomed, read, responded to and acted upon!
   
  This is also where we assist you in incorporating your branding, identity and business culture. Don't worry... we make it easy!
  
  
  
  
• Additional Methods Of Using E-Mail Specific To Your Business!
   
  Newsletters, Promotions, Ads, Press Release...
  which if any of these fit into your strategies.  When do you apply them and to who!
  
  This section of the workshop varies by group. 
  
  
  Four hours are usually required to complete the entire workshop. Groups vary in size with a total of 20 being the maximum allowed.

310-306-1453
folks@todaysway.net

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