“BEFORE & AFTER” FUN WITH WORDS1

ENJOY SOME "BEFORE & AFTER" FUN WITH WORDS --- To keep you connected to the importance of WORDS, i.e. your choice, placement & delivery of the words used in your business communications, you are invited to experience several "Before & After" communications! In each example, the BEFORE lines were modified into AFTER lines for better connectivity with their targeted readers. Notice how just a small tweak, an added minute of thought (in many of these examples), a reversed placement of words, etc. can make a huge difference in the experienced strength of connectivity.

Note: The BEFORE “lines” were seen real time online and were modified into an AFTER for the purposes of this mailing. You are being invited to “play” with them as well, and see how you might modify them!

Here we go!

BEFORE: “Limited time offer! Get 50% off today!”

AFTER: TODAY ONLY - 50% Savings for New & Existing Customers!

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BEFORE: “Our company is the best in the industry. Trust us!”

AFTER: Work with us and join our family of satisfied clients who have chosen us as their trusted partner.

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BEFORE: “Our new product is amazing, buy it now!”

AFTER: Tired of stubborn stains? Discover exceptional results from the transformative power of our NEW stain removal product, XYZ.

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BEFORE: "Upgrade your outdated software and increase productivity!"

AFTER: Watch productivity immediately increase with an upgrade to our new “cutting-edge” software - tailor designed for the unique demands of your business.

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Are you seeing some differences? Learning is also by "doing" so It's now your turn! Have some fun with your own modifications & gain some further awareness. Remember to focus on:

- Highlighting the benefits

- Addressing specific needs

- Bringing the reader into the message

Develop a curiosity about your business communications by asking yourself: What words are you using? How are they being placed within your sentences and paragraphs? And how are you delivering them, i.e. are the resources you are using the same resources your buyers are using?

MOST IMPORTANT -- Move forward by creating a habit of “pausing” before hitting that send or post button to sync yourself with your message. Here is a message check list to review during that pause:

► Is it making an immediate connection to the mind receiving my message.

► Will the topic and/or intention catch their attention.

► Is it written to achieve your targeted purpose?

► Have you assigned it a targeted purpose?

► Is it easy for the reader “get” your intention?

► Are their gaps between words & sentences allowing a loss of connectivity?

► Is it being sent to where your prospects are located?

Enjoy! -- Have some fun creating your AFTERs! --- Learn!

Here's to your communications success in 2025!

#communicationsstrong

margie