How Tightly Connected Are Your Business Communications?

How tightly connected are ALL the pieces of your business communications? When we think business communications our thoughts often go to our outgoing marketing communications. And, usually we can say they are effective and in good shape. That said, let me ask,

• Are your marketing communications created from a strategy and/or directive for achieving a targeted goal? .
• Is there a process you use to create marketing communications that will connect you to your prospects at all stages of their interest in your products & services?

AND then … what happens when your market responds to your outgoing marketing messaging?

• Do you have a communications flow for replies to your marketing messages?
• What happens when they say yes, no, and/or maybe, tell me more?

Now let’s review the rest of your business, even if you are a one person business.. What happens ….

• When people make a payment?
• After people buy?
• Department to department? And you do have departments, again … even if you are a one person business.

If you sell products, what are the communications for their manufacturing, ordering, packaging, billing, delivering, training, etc.

Now for the fun part! After reviewing all your communications internally and externally … going out and coming in … see if you can lay it out on paper in a drawing where you can see all and ask yourself,

• How well are you communicating within your business.
• Is all linked together in a smooth operational flow?

OR are there gaps, duplication, no communication at all? Reach out for help if you like. You will have a wonderful feeling of connectivity to your business after doing this exercise, no matter what the results. You can identify just what it is you want/need to do as your next steps … what to eliminate … what to add, ... and provide tightness to your business communications.

Another incentive for doing this exercise can ALSO be to identify all of your intellectual property – your courses, trainings, books, logos, and your communications processes and systems. You can legally add an immediate copyright © to all of it! And along the way be adding value to your business.

Intellectual property can also be converted into saleable items, especially your courses. Convert all your courses and trainings into products that can be purchased on demand. Enable your intellectual property to earn money for you while you sleep. This process is referred to as scaling your business .. no more trading time for money!!! 

So are you ready to dive into your business and explore your communications? I guarantee you it is a fun project. You will gain insight into your business you have not previously enjoyed. And obtain a dollar value for your business, how cool is that?? And I am here to help if you need it!

Here's to your communications success!

margie