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Identify the WORDS your prospects respond to throughout their entire buyer journey.
Know how to implement them into conversations, both written and verbal.
NEVER AGAIN BE LOST FOR WHAT TO SAY -- ANYWHERE & ANYTIME
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SUCCESS WITH ALL YOUR BUSINESS COMMUNICATIONS
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GAIN NEW CONFIDENCE IN THE "CONNECTIVITY" OF YOUR MESSAGING
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Working one-on-on in private online sessions, together we:
- Identity your goal - what do you want to deliver to who and for what result!
- Working with out goal, we do a "brain dump" on paper of ALL the words and phrases that would be associated in any form, shape or manner to the achievement of this goal. via your offerings and your identified buyers.
- Our list of words & phrases is reviewed to identify "headers of pillars" of conversation. Basically we are categorizing all the gathered words & phrases under a respective labeled umbrella.
- A final review is done to clean out repetition, etc. and to only include those words that the identified BUYERS will respond to .... words that will trigger some level of connectivity from their level of interest and or need.
- Working within each pillar we further categorize our words according to their use within the stages of the buyer journey -- attract/trust -- connect/credibility -- engage/expertise --- convert/loyalty
- Our last step is to describe how each final word would best be applied into conversations per stage of the buyer journey, i.e. describe the types of conversation and/or communications that would be used per stage.
ALL THAT YOU WALK AWAY WITH!
- Equipped for ANY business situation with the WORDS you know will trigger a connection with who ever you are engaging with via online, offline, written or verbal communications.
- Increased awareness of the buyer stage your buyers are at and be able to successfully engage with the right WORDS and the right types of conversations.
- Never be without an idea of what to say, anywhere & anytime! Having your inventory of WORDS with you at all time can trigger an instant idea for what to say and eliminate any vulnerability to a situation where in the past you may have been lost for what to say!!
- Confidence that you can speak at any moment in any "live" situation" with no notice, effectively, successfully, and with connectivity to your audience!!!
- SUCCESS with all your business communications. Maximizing the success of all interactions by using the most effective WORDS for connectivity to your buyers.
Full Program Fee $459
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NOTE: WORDS MATTER is a stand-along training workshop. What you learn is included in other program packages, which if at any time you desire these programs you may enroll at a reduced fee as appropriate to the duplication.