Four Myths Of Online Messaging & Marketing
Here is a question for you! How many things did you believe about online marketing, when you first began being active, that ended up being falsehoods??? It can lower your overall motivation and excitement for all that social media & digital marketing DOES provide. So should it be of benefit, I wanted to share 4 false assumptions that ALL my clients, across the board, believed when they first arrived at my trainings. I refer to these false assumptions as myths ….
- When we post, our posts will be shown to ALL our connections, friends, followers, peeps, etc.
It would be sooooo nice if this was accurate, but I am sorry to say it is a myth. Back in the day it may have worked that way. In theory it is said to work that way. But in today’s online environment bandwidth does have its limits for all the social media/digital marketing platforms. And each platform has its algorithm for who gets to see what. It is wise to inquire with each platform we use to get a good understanding who will see the posts we spend time creating and why they get to see them!!
- Our target market will immediately see our posts when we use keywords and hashtags.
The word in this myth that makes the difference is “SEE” – A keyword or hashtag may get posts into designated feeds for viewing, but our prospects still need to “see” our posts. Messaging must be created for the stage of the buyer journey we are targeting with our messaging, Also there is the old adage that something needs to be “in front” of people at least 7 times (heard its gone to even 14 these days) before it is “seen” by viewers/readers.It is not an automatic “build it and they will come” activity … some focus, thought & patience is required. PLUS, even a good use of keywords & hashtags can have other elements affect their success, for example, how many posts use our chosen hashtag and where will that put us in the feed based upon the quantity generated at the same time! And, per social media platform, be sure to know how keywords & hashtags are applied – are they even used for traffic routing? are they mixed with other elements of the platform’s algorithm? And so on.
- It’s about us!
It’s never about us in marketing and sales, online and offline! It is always about the prospect & client. Every post we create…. All our online messaging … MUST be focused on our market audience and where their mindset is. What will THEY respond to? What will catch THEIR attention? They come to their social platforms with much on their minds and scan through the posts … and this is where any engagement we hope to achieve must begin. It is imperative that we know our buyers well so we can connect to THEM and their needs.It is also most beneficial to present messaging so that it speaks directly to our readers. Beginning a post with “I” just puts ourselves in between the message and the reader … it distances the message which defeats the purpose and lessens the opportunities.
- Videos will open doors.
Don’t get me wrong here. Videos are great! BUT when used for opening new doors they can limit the opportunities because people need to be motivated to click open a video and watch OR if it arrives in process, people need to decide to take the time to continue watching. There are other types of content with short messaging that can be seen just as it passes by in the feed …. without having to read … or use any effort. They just get included in the reader’s scan of the feed. These are the type of posts that will create initial attraction to us and upon that ATTRACTION & AWARENESS taking place… videos, depending upon the topic & length can be a perfect “next step.” Think PURPOSE with videos.
There are more myths out there, but these four were across the board upon the arrival of my clients. If you have some or all of these false beliefs, I hope this article has helped you know the truth. I welcome any questions you may have!
I also invite all who are serious about creating effective content & messaging to come and learn one-on-one with me. While you learn you create “with me” content & messaging you can put immediately into action! Click here to know more of the details …
Here’s to your communications success in 2021!