How Communications Flow …
Happy Spring …. here’s to the arrival of vaccines for us all as we acknowledge the one year anniversary of the pandemic! Going forward online conversation, socializing, marketing will continue to grow and grow within our business & personal lives, be it for the new found convenience or just because we have discovered the amazing “worldwide” doors that are open to us online!! A plus you might say from the pandemic.
This week, I hope to support your “ease” in participating online by simplifying your understanding of the flow of communications. Know that it doesn’t have to be complicated ….
Communications … marketing, sales, networking, socializing, personal … ALL types of communications, follow a natural flow that comes within our natural instincts as human beings. It’s possible (and very easy) to overthink this flow… make it complicated, confuse the issue, and just enable ourselves to get in our own way for having our communications be successful.
I believe the easiest way to describe this natural flow is with stages that have applicable labels to all assigned styles of communications, such as marketing, sales, networking, socializing, personal. Labels that will simplify are: Trust, Credibility, Expertise, Loyalty.
- TRUST is the first stage. It begins when we are first attracted to people. We are attracted because of a likeness between us, something that we both have in common … similar tastes, likes, likeness, etc. As we learn more & “like” more & more, we begin to build “trust.”
- CREDIBILITY follows trust. As we begin to trust new acquaintances there may be something said that hits home, causes a high-five, a “wow … that’s me!” reaction. We show the person that we “get them!” These are the moments and words that build “credibility.”
- EXPERTISE evolves from these earlier “get to know” stages. Now there is a reason to want to know more, explore each other, find out how far we can take this matching of our selves that has been so “right on” while building trust & credibility. This is also where things can get messy. There are lots of “matches” to explore and learn about. We want to be at our best and show our “expertise.”
- LOYALTY is part of our human instinctive behavior also. We find something we like and go with it, we maintain a loyalty to it. Ever have a hard time leaving your hair cutter? Or manicurist? There is a seeded loyalty that seems to always come with these services.. and they are the best way I can describe it. All the pieces are good and we want to keep our communications .. they are working, so stay put!! It’s what keeps couples together, friendships strong, and yes, clients returning with repeat and referral sales.
I hope you see how easy this flow can be applied to ALL your communications. If you would like guidance on applying its simplicity to your sales & marketing communications, (or other) let’s have a conversation. I integrate it into my trainings and it is a core piece of my “7 Step Formula For Achieving All Goals” … which upon learning once, you’ll discover how easy it is to apply when going after additional communication goals & more!
Here’s to your communications success in 2021!