How Communications Flow …

Communications … marketing, sales, networking, socializing, personal … ALL communications, follow a natural flow that comes within our natural instincts as human beings. It’s possible (and very easy) to overthink this flow… make it complicated, confuse the issue, and just make it so we get in our own way for having our communications be successful.

I believe the easiest way to describe this flow is with stages that have applicable labels to all assigned styles of communications, i.e. marketing, sales, networking, socializing, personal. These labels are very simple: Trust, Credibility, Expertise, Loyalty.

• TRUST is the first stage. It begins when we are first attracted to people. We are attracted because of a likeness between us, something that we both have in common … similar tastes, likes, likeness, etc. Because we “like” the person, without any opposition, we begin to build “trust.”
• CREDIBILITY follows trust. As we begin to trust new acquaintences there may be something said that hits home, causes a high-five, a “wow … that’s me!” reaction. We show the person that we “get them!” These are the moments and words that build “credibility.”
• EXPERTISE evolves from these earlier “get to know” stages. Now there is a reason to want to know more, explore each other, find out how far we can take this matching of ourselves that has been so “right on” while building trust & credibility. This is also where things can get messy. There are lots of “matches” to explore and learn about. We want to be at our best and show our “expertise.”
• LOYALTY is part of our human instinctive behavior also. We find something we like and go with it, we maintain a loyalty to it. Ever have a hard time leaving your hair cutter? Or manicurist? There is a seeded loyalty that seems to always come with these services.. and they are the best way I can describe it. All the pieces are good and we want to keep our communications .. they are working, so stay put!! It’s what keeps couples together, friendships strong, and yes, clients returning with repeat and referral sales.

I hope you see how easy this flow can be applied to ALL your communications. If you would like guidance on applying its simplicity to your sales & marketing communications, let’s have a conversation. I integrate it into my trainings and it is a core piece of my "7 Step Formula For Achieving All Goals." T.H.E. Learn it once and you can apply it to all your communication goals and more!!

Be #communicationsstrong

Here's to your communications success in 2025!

margie