Keeping Communications Flowing Through All Obstacles

Many of us begin our day with a plan of action … off we go, we’re into it …. and then, something happens. A client calls with an emergency --- you realize you need to learn how to use a resource that your want/need to use in your planned activity for the day ---- your creative juices just aren’t working, etc. etc. etc. The day ends without the morning’s vision of the day being accomplished!

Sometimes we suddenly find ourselves in a Zoom breakout room with a new contact who is an ideal prospect and we get tongue tied or worse we hear ourselves going on and on with information overload!

A favorite moment for us all is an “out of the blue” phone call from a new prospect asking us how they might work with us. We don’t have our questions organized in our head and we lose control of the conversation … sometimes costing us the opportunity. Sometimes getting lucky with the deal but it’s off on a wrong foot.

All of the above are what I refer to as motivation zappers. They can get in our way and rob us of our forward movement. I believe they are situations we can all relate to in one way or another. Situations that take the joy out of our work and our day.

Having strategies can keep our day on track WHILE allowing for disruptions and interruptions. Much like the above photo of the stream, all keeps flowing even when obstacles show up. The streams of water adapt and adjust accordingly and continue on there way. There are interruptions but they don’t stop progress.

You might be questioning what I'm saying for multiple reasons. One of these might be that you believe that strategies are for projects, not for when a new prospect calls out of the blue, etc. You are partially correct, Strategies are for projects, but they ARE ALSO EXCELLENT to have in our pockets for that phone call, for a chance encounter, etc.

Let's first just talk about strategies and their five wonderful traits:

1. They are created by ourselves and/or with others in meetings devoted to the purpose.
2. All the pieces of applicable communications are identified, gathered and harnessed together.
3. All the thinking and decisions are made upfront, especially for what to do upon obstacles appearing.
4. Those who implement the strategy know what they are doing and why.
5. They allow 100% of energy to be fully applied to the implementation.

AND …. YES, strategies may be created for ANY purpose! Create a strategy for introducing your business. Create a strategy of questions for when a prospect call arrives out of the blue. Create a strategy for your online communications for a targeted sales accomplishment. Create a strategy for developing your business. Create a strategy for any purpose you desire! BUT, isn't that total confusion, you ask? NO, because ALL strategies include the same steps......Upon becoming very comfortable with the same steps it is easy to apply them to different purposes for short term results, long term results, online and offline!!

The meetings for creating strategies, even with ourselves, are fun and rewarding The joyous difference you will experience upon implementing your strategies will excite you! You will have so much more focus on what you are doing in that moment vs having your brain busy doing parallel thinking. Having all the thinking done ahead of time is the HUGE difference for me personally.

IF you need some help, choose an actual goal that you need a strategy for and create it with me as you learn the steps!! If that sounds good, lets have a conversation..

Be #communicationsstrong

Here's to your communications success in 2021!

margie