Are You Sending STRONG Communications?
I’ve been talking about being ready for the 2nd half of 2016 and if you are ready. One ot the best ways you can be ready and better than ever is to concentrate on your communications.
The more “effective” you make the communications you send, the more connections you will make and keep! So this week I am touching upon one piece of creating quality communications – I am sharing with you ways to know if you are sending STRONG communications and why you want to!
Communications are the core of all that we do in business and life. Everything is a communication! Today our business communications are “live” and ever flowing. Marketing is all about providing fresh daily communications in social media and blog posts for connecting to buyers. The days of creating one message for one ad that runs for a month are fewer and fewer.
Bottom Line: You have to know how to create effective messaging both online and offline!
The question being asked above iin today’s title is, “are you sending “strong” communications?” If you are asking, “what does “strong” mean? Loud? In your face? Bold?” The answer is NO … none of these define “strong” as applied in this question.
A short list of definitions for “strong,” as used with communications, includes lasting, clear, clean, exact, deep, quality, solid, meaningful and “right on!”
- .If you look at the lights on your computer modem or router you can immediately tell if you have a strong connection/communication.
- When you are on the phone you can tell when you have a strong or weak connection/communication going on.
- When you plug in a new lamp and it flickers, you know you have a weak connection/communication going on somewhere within the process of the lamp turning the bulb on .
It’s the same with human communications. You can tell when you have a strong or weak communication. Sometimes it takes being extra aware, as there is a buffer used by humans that lets a lot slide by. This mailing is beign sent to you with the hopes of encouraging all to be extra aware.
Here’s a 7 item checklist you can use as a starting guideline for knowing if you are sending strong communications:
- Strong communications have a defined purpose.
Before they are created, a clearly defined “WHY” is identified for the communication.
- Strong communications start with the end in mind.
You can not start out to make a connection unless you first know what you are connecting to. You must begin with knowing where you are going.
- Strong communications have no gaps.
There are no “breaks” in strong communications. No starting and stopping.Only continuous “connecting” communications.
- Strong communications include no shortcuts.
Communications are authentic, real, honest and complete! The Golden Rule for success with all online communications is to remove the need for the reader to have to think. No guessing. No grey. No shortcuts!
- Strong communications have no weak links.
Communications are made up of words connecting to words and sentences connecting to sentences, and paragraphs connecting to paragraphs. If there is any weakness in any of the pieces as they connect , each one to the next one, it robs the strength of the entire communication.
- Strong communications have value.They communicate a message that is truly useful, meaningful, elevating, enhancing, and lasting, a message that remains in the minds of those receiving the communications.
- Strong communication are felt.
Reactions to a strong communication might be, “Right On!” or “You Got It!” or “That Hit Home!” or “YES!” etc.
Take this list and use it as a reference as you create your communications. If you are not sure, feel like your communications are missing the “strength” you want them to have contact me! You can have a customized training created for you. It’s a must that you know how to create quality communications going forward and I am here to help you.