How did you name your business? Did you choose a name to make a statement, have an energy of its own? Did you intend it to be a reflection, a symbol or perhaps send a message?

There can be a lot to think about when choosing a name for one’s business and sometimes the names just come easily! You usually begin with some kind of “starting” principle or point of reference, just as you do when naming a baby or even a pet! But then what happens?

Let’s look at a few major companies and how they chose their names: More…