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Monthly Archives: March 2025

GOT A FEAR OF SELLING?

ARE YOU COMFORTABLE SELLING? UNCOMFORTABLE SELLING? ...FEARFUL OR NO FEAR? - - - - Who doesn't love an automatic sale? The phone rings and you hear, "I'd like to purchase your xyz product, can you tell me how?" It's like a ray of sunshine arriving into our office! No sign of any "fear of sales" in this scenario right?

So if most of us can feel just fine in the above example, what creates a "fear" of selling? Are we afraid of rejection? Afraid we don't have something that is wanted? Afraid we're being rude?

Just what is "IT" that makes us fearful of selling? You are probably listing off a bunch of reasons ... probably All that I mentioned and more? BUT what is the deeper "IT?" Often it is simply a lack of knowledge, i.e. knowing what contributes to a successful sale - beginning with what will place us physically or verbally where we need to be so that we are WELCOMED!! Approaching the wrong people isn't going to do it for sure! But there is much more to explore.

Other helpful pieces to know for "easy selling" include:

Who needs our offerings? ...and why? What is THE BUYER'S purpose for buying what we provide. This knowledge makes it much easier to open sales conversations. Remember, it is always about them!

What are the individual matches of our solution to our buyer's need/want? It is fine to know the overall need/solution, but dig deeper and know why, for example, the shelf life of a loaf of bread matches a need to not go to the store often and/or not wanting to throw bread awry prior to having time to eat! My point .. break down the individual pieces & layers that provide multiple matches to the multiple pieces & layers of the buyer's need.

What mediums are used and liked by our market? Which online platforms are your market demographics using? Where will you find the "right" people? Verbally & written ... what phrases, expressions, slang, etc , are understood and OK with your market. For example, the use of "hey!"... i does this offend or build rapport? "Hey" works both ways "depending" upon who you are talking to! Be careful with it all including emoji and acronyms,

Once we know ALL the pieces of what makes "that ray of sunshine" happen, THEN we can be comfortable and have no fear ....

- finding the locations that welcome us.

- introducing our contribution to businesses

- exploring matches between us & our prospects.

- transparently asking for the sale AND/OR having the prospect ask us how to purchase!!!

"YES" will show up more often and when we do have a "NO" show up, it is perfectly ok in these conditions. My bet is that the "no" is an honest "not now" ... but mark my words, one day in the future they will show up in a call saying, "I'd like to purchase ______ can you tell me how?"

If you'd like assistance in knowing all the pieces of a successful sale for your offerings, I have a program that dives into all of it. It is an eye-opener for sure and we have lots of fun while we work together exploring, identifying & implementing! You can review an introduction to it by clicking here: After reviewing, if you like, send me an email to schedule a complimentary conversation about it. I welcome your questions.

Here's to your communications success in 2025!

#communicationsstrong

margie

PURPOSE

PURPOSE - such a powerful word. That said, how much purpose are you putting into each of your verbal & written communications? Do you give it any thought? Are you ever asked, “So what’s your purpose?” and really have a purpose to answer with OR is you answer simply .. “none! No purpose!!”

An interesting exercise to try is to pay attention to all you say and/or write within a span of a few hours. Be aware of any “purpose/intention” you apply to the words you say or write. THEN, take the next few hours to consciously apply “purpose/intention” to the words you say or write. Take note of any differences in the results of your communications and in how you feel about your own communications. Let me know what you discover.

Usually we think of applying “purpose” to an overall goal - what is the objective, what is the target we are trying to reach or achieve. Then we apply everything to that one longer term purpose. But, when you start to apply “purpose” to individual actions, amazing things can happen!!

Take the example of setting a purpose to be more supportive of one’s staff, fellow employees and/or friends! We might set a general goal that sets up activities, invitations, etc. This is all good. However, the weakness in just setting a general goat is that the purpose can just subliminally be forgotten in an immediate interaction, conversation, correspondence. When we start consciously setting a purpose to show/provide support within each & every individual interaction/engagement being spoken or written, our tone, our patience, our words, our results, our satisfaction with ourselves ALL improves.

I challenge you to take this on. In these present times where emotions are raw, miscommunications take place daily, and many steps forward seem to come with more steps backwards, we can do our part to contribute value to this world with our immediate interactions.. It simply begins with remembering, i.e. being 100% conscious of our purpose/intention for each and every individual communication we speak and/or write.

Be #communicationsstrong

Here's to your communications success!

margie

7 Reasons To Have A Communications Strategy!

A recent poll showed that business professionals believe in having a strategy BUT say they do not have time to create one! TIME is a major benefit of using a strategy. There is a tremendous amount of both "Time & Energy" saved!

Here are 7 more reasons to have a communications strategy and/or directive.

  1. Remove anxiety - Establish certainty & confidence
  2. Provide well-thought out triggers for continuous fresh content
  3. Remove all gaps in communications required for goal.
  4. Map out a path in which prospects can be led to goal
  5. Pre-identify "words" that catch prospects attention in messaging.
  6. Filter out all possible rejections vs being rejected "real-time."
  7. Tight connectivity through-out an entire buyer-journey.

And these are for starters. There are so many, many more benefits .... please share your own experiences and what having a strategy has done for your business!

Be #communicationsstrong

Here's to your communications success!

margie

Be Blueberry Bold!

"I WANT TO SIMPLIFY COMMUNICATIONS ... 
 I WANT TO MAKE IT EASY FOR PEOPLE IN BUSINESS AND AT HOME TO COMMUNICATE!"

It really feels good to shout out my purpose in the above statements! This week's mailing is encouraging you to do the same!

The inspiration for me to do so came early this morning during my morning routine that includes drawing a card from a gifted "Food Healing Oracle Card Deck." Thank you Lainie Sevante Wulkan, and available here: foodhealingdeck.com

The card I drew this morning was the blueberry card, representing clarity, i.e. knowing your purpose for being here and showing up in the world." And it encourages us all to be BLUEBERRY BOLD with our purpose!

Ever since I was a child I knew I wanted to improve communications. I sat at our Sunday dinner table each Sunday, my head barely above the tabletop and had to "hear" adult conversation go back and forth over my head until "they" were done. I can remember exactly how frustrated I felt not being allowed to leave the table and not being able to understand a word.

Since this time I have super regard for those in the room during conversations and super regard for making sure that conversations, both written and verbal, meet in the middle, stay synchronized and connect.

Communications is really a simple process ... BUT it does require attention first to one's purpose followed by choice and presentation of words, the sequencing of words going into sentences, the sequencing of sentences and the final organization (sequencing) of paragraphs. Then add on top of it all, in verbal communications, how one's tone and energy contribute to successful communications!
And, as simple as communications is, it is still easy to screw up. Take the verbal greeting of "hello" ....how many different ways can "hello" be received based upon the tone, volume, emotion and energy behind it? So many different types of intentions may be delivered with that one single word! It is a clear example of how easily we can get into trouble if we do not pay attention to our purpose upfront!!

And if we don't have enough confusion in single words (just by their "delivery) our society, in their efforts to help, are continuously adding complexity to our communications. In past sales trainings I have attended, the instructions were to place prospects into quadrants based upon their personality, office surroundings, dress, etc. We were then taught to communicate accordingly! By the time you figured out which quadrant propects fit into, the conversation had moved on .... enough said about that method!

And more examples of creating multiple, sometimes layered, categories just keep coming! I welcome the idea of emotional intelligence but once I read about the categories associated with how "emotional intelligence" is applied, I questioned if this approach can really work? Also in a recent conversation I spoke of demographics in describing one's targeted audience and learned that there are categories of demographics even within a single targeted audience.

My question today is, why complicate it this way? My point being what can possibly happen in the above examples...
- We can miss the mark by muddying up the water too much.
- We can get caught up in the complexity and lose site of the targeted objective!
- We can "GET IN OUR OWN WAY!"... I think we have all heard that before, yes?

I can go on and on with examples of how we make our communications with each other messy and without cause. It can be so upsetting to see the best of intentions develop into chaos due to "getting in our own way."

SO .. I am committed to doing whatever I can to simplify communications and make it easy for you and everyone to communicate. I am committed to my BLUEBERRY BOLD statement and will amplify the importance of the work I do with the following:

-> T.H.E. - my 7 step process for creating communications that achieve targeted objectives in business and at home. You are already using this process daily in your life, as it is in our dna ... we all subliminally apply it to every decision that we make. Becoming aware of it keeps all your communications simple, because once you learn it for one purpose you have it ready at hand for all other purposes! Currently it is available as a training for creating strategies and directives, large/small, long term/short term, it is all the same!

-> Choosing words for our conversations -- what are the words that the recipients of our messages will respond to?

-> Presentation and delivery of our communications - maximizing the success of our messages being read/heard, processed, and correctly responded to! No miscommunication! No gaps!

-> Sales Communications - "every conversation is a sales conversation." We deliver words to receive words back ...i.e. sales. I am determined to remove the fear, complexity, the falsehoods that exist around selling. I have started a membership group for this and am accepting new members now. Let me know if you have interest and would like to be on a waiting list. I also provide private and group sales training!

Yes, I am going BLUEBERRY BOLD! What about you?

What is your purpose? Do you have clarity for your WHAT and your WHY? And when you do know what it is... be it NOW or LATER ... will you go BLUEBERRY BOLD? I hope so!

Here's to your communications success!

#communicationsstrong

margie

310-306-1453