How Communications Flow …
| HOW COMMUNICATIONS FLOW ... |
Communications … marketing, sales, networking, socializing, personal … ALL communications, follow a natural flow that comes within our natural instincts as human beings. It’s possible (and very easy) to overthink this flow… make it complicated, confuse the issue, and just make it so we get in our own way for having our communications be successful. I believe the easiest way to describe this flow is with stages that have applicable labels to all assigned styles of communications, i.e. marketing, sales, networking, socializing, personal. These labels are very simple: Trust, Credibility, Expertise, Loyalty.
I hope you see how easy this flow can be applied to ALL your communications. If you would like guidance on applying its simplicity to your sales & marketing communications, let’s have a conversation. I integrate it into my trainings and it is a core piece of my "7 Step Formula For Achieving All Goals." T.H.E. Learn it once and you can apply it to all your communication goals and more!! Be #communicationsstrong Here's to your communications success in 2025! margie |
What Does “Digging Deep” Mean?
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“BEFORE & AFTER” FUN WITH WORDS1
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ENJOY SOME "BEFORE & AFTER" FUN WITH WORDS --- To keep you connected to the importance of WORDS, i.e. your choice, placement & delivery of the words used in your business communications, you are invited to experience several "Before & After" communications! In each example, the BEFORE lines were modified into AFTER lines for better connectivity with their targeted readers. Notice how just a small tweak, an added minute of thought (in many of these examples), a reversed placement of words, etc. can make a huge difference in the experienced strength of connectivity.
Note: The BEFORE “lines” were seen real time online and were modified into an AFTER for the purposes of this mailing. You are being invited to “play” with them as well, and see how you might modify them!
Here we go!
BEFORE: “Limited time offer! Get 50% off today!”
AFTER: TODAY ONLY - 50% Savings for New & Existing Customers!
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BEFORE: “Our company is the best in the industry. Trust us!”
AFTER: Work with us and join our family of satisfied clients who have chosen us as their trusted partner.
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BEFORE: “Our new product is amazing, buy it now!”
AFTER: Tired of stubborn stains? Discover exceptional results from the transformative power of our NEW stain removal product, XYZ.
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BEFORE: "Upgrade your outdated software and increase productivity!"
AFTER: Watch productivity immediately increase with an upgrade to our new “cutting-edge” software - tailor designed for the unique demands of your business.
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Are you seeing some differences? Learning is also by "doing" so It's now your turn! Have some fun with your own modifications & gain some further awareness. Remember to focus on:
- Highlighting the benefits
- Addressing specific needs
- Bringing the reader into the message
Develop a curiosity about your business communications by asking yourself: What words are you using? How are they being placed within your sentences and paragraphs? And how are you delivering them, i.e. are the resources you are using the same resources your buyers are using?
MOST IMPORTANT -- Move forward by creating a habit of “pausing” before hitting that send or post button to sync yourself with your message. Here is a message check list to review during that pause:
► Is it making an immediate connection to the mind receiving my message.
► Will the topic and/or intention catch their attention.
► Is it written to achieve your targeted purpose?
► Have you assigned it a targeted purpose?
► Is it easy for the reader “get” your intention?
► Are their gaps between words & sentences allowing a loss of connectivity?
► Is it being sent to where your prospects are located?
Enjoy! -- Have some fun creating your AFTERs! --- Learn!
Here's to your communications success in 2025!
#communicationsstrong
margie
GOT A FEAR OF SELLING?
ARE YOU COMFORTABLE SELLING? UNCOMFORTABLE SELLING? ...FEARFUL OR NO FEAR? - - - - Who doesn't love an automatic sale? The phone rings and you hear, "I'd like to purchase your xyz product, can you tell me how?" It's like a ray of sunshine arriving into our office! No sign of any "fear of sales" in this scenario right?
So if most of us can feel just fine in the above example, what creates a "fear" of selling? Are we afraid of rejection? Afraid we don't have something that is wanted? Afraid we're being rude?
Just what is "IT" that makes us fearful of selling? You are probably listing off a bunch of reasons ... probably All that I mentioned and more? BUT what is the deeper "IT?" Often it is simply a lack of knowledge, i.e. knowing what contributes to a successful sale - beginning with what will place us physically or verbally where we need to be so that we are WELCOMED!! Approaching the wrong people isn't going to do it for sure! But there is much more to explore.
Other helpful pieces to know for "easy selling" include:
► Who needs our offerings? ...and why? What is THE BUYER'S purpose for buying what we provide. This knowledge makes it much easier to open sales conversations. Remember, it is always about them!
► What are the individual matches of our solution to our buyer's need/want? It is fine to know the overall need/solution, but dig deeper and know why, for example, the shelf life of a loaf of bread matches a need to not go to the store often and/or not wanting to throw bread awry prior to having time to eat! My point .. break down the individual pieces & layers that provide multiple matches to the multiple pieces & layers of the buyer's need.
► What mediums are used and liked by our market? Which online platforms are your market demographics using? Where will you find the "right" people? Verbally & written ... what phrases, expressions, slang, etc , are understood and OK with your market. For example, the use of "hey!"... i does this offend or build rapport? "Hey" works both ways "depending" upon who you are talking to! Be careful with it all including emoji and acronyms,
Once we know ALL the pieces of what makes "that ray of sunshine" happen, THEN we can be comfortable and have no fear ....
- finding the locations that welcome us.
- introducing our contribution to businesses
- exploring matches between us & our prospects.
- transparently asking for the sale AND/OR having the prospect ask us how to purchase!!!
"YES" will show up more often and when we do have a "NO" show up, it is perfectly ok in these conditions. My bet is that the "no" is an honest "not now" ... but mark my words, one day in the future they will show up in a call saying, "I'd like to purchase ______ can you tell me how?"
If you'd like assistance in knowing all the pieces of a successful sale for your offerings, I have a program that dives into all of it. It is an eye-opener for sure and we have lots of fun while we work together exploring, identifying & implementing! You can review an introduction to it by clicking here: After reviewing, if you like, send me an email to schedule a complimentary conversation about it. I welcome your questions.
Here's to your communications success in 2025!
#communicationsstrong
margie
PURPOSE
PURPOSE - such a powerful word. That said, how much purpose are you putting into each of your verbal & written communications? Do you give it any thought? Are you ever asked, “So what’s your purpose?” and really have a purpose to answer with OR is you answer simply .. “none! No purpose!!”
An interesting exercise to try is to pay attention to all you say and/or write within a span of a few hours. Be aware of any “purpose/intention” you apply to the words you say or write. THEN, take the next few hours to consciously apply “purpose/intention” to the words you say or write. Take note of any differences in the results of your communications and in how you feel about your own communications. Let me know what you discover.
Usually we think of applying “purpose” to an overall goal - what is the objective, what is the target we are trying to reach or achieve. Then we apply everything to that one longer term purpose. But, when you start to apply “purpose” to individual actions, amazing things can happen!!
Take the example of setting a purpose to be more supportive of one’s staff, fellow employees and/or friends! We might set a general goal that sets up activities, invitations, etc. This is all good. However, the weakness in just setting a general goat is that the purpose can just subliminally be forgotten in an immediate interaction, conversation, correspondence. When we start consciously setting a purpose to show/provide support within each & every individual interaction/engagement being spoken or written, our tone, our patience, our words, our results, our satisfaction with ourselves ALL improves.
I challenge you to take this on. In these present times where emotions are raw, miscommunications take place daily, and many steps forward seem to come with more steps backwards, we can do our part to contribute value to this world with our immediate interactions.. It simply begins with remembering, i.e. being 100% conscious of our purpose/intention for each and every individual communication we speak and/or write.
Be #communicationsstrong
Here's to your communications success!
margie
7 Reasons To Have A Communications Strategy!
A recent poll showed that business professionals believe in having a strategy BUT say they do not have time to create one! TIME is a major benefit of using a strategy. There is a tremendous amount of both "Time & Energy" saved!
Here are 7 more reasons to have a communications strategy and/or directive.
- Remove anxiety - Establish certainty & confidence
- Provide well-thought out triggers for continuous fresh content
- Remove all gaps in communications required for goal.
- Map out a path in which prospects can be led to goal
- Pre-identify "words" that catch prospects attention in messaging.
- Filter out all possible rejections vs being rejected "real-time."
- Tight connectivity through-out an entire buyer-journey.
And these are for starters. There are so many, many more benefits .... please share your own experiences and what having a strategy has done for your business!
Be #communicationsstrong
Here's to your communications success!
margie
Be Blueberry Bold!
| "I WANT TO SIMPLIFY COMMUNICATIONS ... I WANT TO MAKE IT EASY FOR PEOPLE IN BUSINESS AND AT HOME TO COMMUNICATE!" |
It really feels good to shout out my purpose in the above statements! This week's mailing is encouraging you to do the same! The card I drew this morning was the blueberry card, representing clarity, i.e. knowing your purpose for being here and showing up in the world." And it encourages us all to be BLUEBERRY BOLD with our purpose! Ever since I was a child I knew I wanted to improve communications. I sat at our Sunday dinner table each Sunday, my head barely above the tabletop and had to "hear" adult conversation go back and forth over my head until "they" were done. I can remember exactly how frustrated I felt not being allowed to leave the table and not being able to understand a word. Since this time I have super regard for those in the room during conversations and super regard for making sure that conversations, both written and verbal, meet in the middle, stay synchronized and connect. Communications is really a simple process ... BUT it does require attention first to one's purpose followed by choice and presentation of words, the sequencing of words going into sentences, the sequencing of sentences and the final organization (sequencing) of paragraphs. Then add on top of it all, in verbal communications, how one's tone and energy contribute to successful communications! And if we don't have enough confusion in single words (just by their "delivery) our society, in their efforts to help, are continuously adding complexity to our communications. In past sales trainings I have attended, the instructions were to place prospects into quadrants based upon their personality, office surroundings, dress, etc. We were then taught to communicate accordingly! By the time you figured out which quadrant propects fit into, the conversation had moved on .... enough said about that method! And more examples of creating multiple, sometimes layered, categories just keep coming! I welcome the idea of emotional intelligence but once I read about the categories associated with how "emotional intelligence" is applied, I questioned if this approach can really work? Also in a recent conversation I spoke of demographics in describing one's targeted audience and learned that there are categories of demographics even within a single targeted audience. I can go on and on with examples of how we make our communications with each other messy and without cause. It can be so upsetting to see the best of intentions develop into chaos due to "getting in our own way." SO .. I am committed to doing whatever I can to simplify communications and make it easy for you and everyone to communicate. I am committed to my BLUEBERRY BOLD statement and will amplify the importance of the work I do with the following: -> T.H.E. - my 7 step process for creating communications that achieve targeted objectives in business and at home. You are already using this process daily in your life, as it is in our dna ... we all subliminally apply it to every decision that we make. Becoming aware of it keeps all your communications simple, because once you learn it for one purpose you have it ready at hand for all other purposes! Currently it is available as a training for creating strategies and directives, large/small, long term/short term, it is all the same! -> Choosing words for our conversations -- what are the words that the recipients of our messages will respond to? -> Presentation and delivery of our communications - maximizing the success of our messages being read/heard, processed, and correctly responded to! No miscommunication! No gaps! -> Sales Communications - "every conversation is a sales conversation." We deliver words to receive words back ...i.e. sales. I am determined to remove the fear, complexity, the falsehoods that exist around selling. I have started a membership group for this and am accepting new members now. Let me know if you have interest and would like to be on a waiting list. I also provide private and group sales training! Yes, I am going BLUEBERRY BOLD! What about you? What is your purpose? Do you have clarity for your WHAT and your WHY? And when you do know what it is... be it NOW or LATER ... will you go BLUEBERRY BOLD? I hope so! Here's to your communications success! #communicationsstrong margie |
How Do You Put Jigsaw Puzzles Together?
Have you ever made a jigsaw puzzle? I did many while growing up. There was often one “in process” on a card table set up in the den, waiting for anyone with 10 minutes or more to try their hand at putting all the pieces together!
My first puzzles were taken on by choosing a piece, any piece, and then looking for a fit to it from another piece. It wasn’t long before the realization hit that this approach could take forever!! And it might find the puzzle just going back into the box, never to be completed!
Think about this as it relates to taking on your business goals … be it a marketing goal, product development goal, a scheduling goal, etc. Where do you begin? Do you jump into the heart of the goal or into any specific part of accomplishing the goal and build from there? Maybe you look up a “how to” that addresses a piece of what you need to do, but not all of it?
Going back to jigsaw puzzles, my success came when I applied a natural innate common sense process used by many:
Look at the goal – the picture of the completed puzzle.
Identify the pieces that must be connected for achieving this goal and all their demographics – shapes, colors, edges. etc
Identify the location of these pieces. (place the different types of pieces into like piles).
Create a mapping of the pieces and flow of connectivity. For example, work on the straight edges first , places the colors in respective areas inside the boundaries, as related to the puzzle picture/goal, and find matches by the types of edges.
What will keep the energy going, i.e. which areas within the puzzles might be easier to complete first and keep the interest alive.
What will be the best way to deliver the finish product to all who participate? Photo & back in the box? Laminate and place on the wall? A stack of finished puzzled on the book case?
The plan is in place, GO!
It’s a pretty simple and natural process and a fun one! It keeps the eye on the goal And it’s a process behind pretty much if not all the How To’s we use in business. It just gets hidden with added complexities!!!
It’s a process I bring awareness to for our use in achieving business goals. I have labeled it T.H.E., a 7 step process, directive, for making the achievement of business goals simpler AND more efficient & successful.
Stop putting goals you might have, back in the box before they are achieved. Reach out to know more … I welcome complimentary conversations,
Let’s successfully complete all the puzzles on your desk!
Here’s to your communications success!
#communicationsstrong
margie
Communications! Communications! Communications!
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COMMUNICATIONS! COMMUNICATIONS! COMMUNICATIONS! ... It's the new "Location! Location! Location!" cry for success!.
Have you noticed that everywhere you look quality communications is the prescription for making everything better and positioned for success! It is the newly recognized "glue."
By "communications" I mean, engaging and going deeper into conversations than just surface chit chat ... exploring the why's, how's and what's that are behind and/or beneath what is being shared and discussed in engaging communications. You might call it "tending" to the topic at hand ... giving whatever is being discussed, attention and care ..."tending" to the elements within our conversations with others - both written and verbal!
Communicating is the "newly" prescribed cure for:
- Seller to buyer success
- Leadership success
- Team and peer-to-peer success
- Management success especially with hybrid office situations
- Family success
- Relationship success
- Self-confidence success, our conversations with ourselves!
WHERE & HOW to begin?
- Be aware! Look for the needs & opportunities: Where are your weak links with people? Where are your weak links with yourself? What needs to be strengthened? What needs to be "tended" to?
- Begin engaging with what you have in common with the other person: What do you share? What is a common denominator between your lives? The ideas can be many especially depending upon what you are trying to improve. Maybe its: - how you both ended up working at the same company? - a currently shared success? - how the drive in the pouring rain was that AM? - liking of what one is wearing & story behind it? - what made you fall in love? ...again.. something you have in common where there "is" strength"
- Lead the conversation from the strength to the weakness and then ask questions to get agreement on the weakness. DO NOT ACCUSE anyone of weakness. The mindset is that "A SITUATION" is not working.
- Explore and encourage a sharing of thoughts, feelings, ideas for improving,"the situation" i.e. develop a feeling of camaraderie and fellowship ... remembering that both and/or all participants are respected and valuable.
- Tend to the deeper elements of the weakness. Really nurture shared ideas and thoughts within your communications so that all discussed will be remembered and given attention after the immediate communications are over. Go deep. Go beyond surface chit chat which will accomplish nothing.
- Enjoy a strengthened "situation" and/or an elimination of a problem! But keep your eye on it as it solidifies... .managing its twists and turns as all progresses into the next "situation" that needs tending to!
Can these 6 steps be applied to written communications, marketing communications, all business communications? Absolutely, YES, the same process.is used as you develop your communications strategies. Apply it to simple conversations, marketing campaigns, selling .... where ever you need strengthening and/or a sale!!
Let me know how I might be of assistance. Giving guidance and direction on this is what I do.
Here's to your communications success!
#communicationsstrong
margie
Be Curious! It Changes Everything!
Hi There ... This week my message is "Be Curious!" There is no better message for making all your marketing activity be joyful than “be curious!” It is a magic ticket to opening new doors, new contacts, new opportunities and new business!!! margie |
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